Zanebuynigeria
|Creative/Social Media Manager
Jos, Plateau state
Summary
Managed end-to-end digital strategy and technical marketing oversight for diverse clients, driving brand scaling and community architecture.
Highlights
Architected comprehensive digital roadmaps and engagement themes by conducting deep-dive audience research and competitor benchmarking, identifying high-ROI platforms to achieve core business objectives for client growth.
Led cross-functional teams of designers and videographers, ensuring consistent technical execution of brand narratives across LinkedIn, X, and Meta platforms, maintaining brand cohesion across multiple client campaigns.
Developed and implemented automated engagement workflows and influencer partnership programs, significantly amplifying brand credibility and fostering professional community growth for clients.
Leveraged Google Analytics and Meta Insights to monitor KPIs and conversion funnels, conducting A/B testing on user-acquisition paths to refine strategies and optimize campaign performance based on empirical data.
Integrated emerging digital trends and platform API updates into client workflows, ensuring marketing infrastructures remained scalable, cutting-edge, and efficient for evolving digital landscapes.